Shack Events – Stadium Signage
We have been working with Shack Events since 2013, and both our businesses have grown considerably in that time. Over the years, we have built a strong partnership, and they have become a valued client. Based in Hereford, we provide national coverage to support Shack Events in iconic venues such as Wembley Stadium, Lord’s Cricket Ground, The Etihad, and The Principality. Their projects demand high-quality stadium signage, event branding, and bar signage solutions to match these world-renowned locations, and we are proud to help bring their visions to life.
The Brief
Our role is to take the creative concepts developed by Shack Events and their partner venues and transform them into reality. Whether it’s a themed bar concept, exterior venue branding, or an elevated customer experience initiative, the aim is always to maximise customer engagement with eye-catching, stunning signage that stands out in busy stadia and arena environments.
The Process
Every project starts with a collaborative planning phase, where we discuss the client’s vision and assess the technical requirements of the venue. Shack Events often presents us with initial concepts, mood boards, or design outlines, which we refine and translate into practical solutions. Once the designs are finalised, we move to production in-house, ensuring every element meets the required standards for durability and visual impact. From bar signage and lightboxes to container wraps, menus, and exterior branding, our team ensures every piece is crafted to perfection. This is especially important for high-traffic venues requiring resilient yet visually appealing signage.
The Solution
Our ongoing collaboration with Shack Events has resulted in vibrant, high-quality signage solutions that consistently elevate their concession and bar offerings. From striking container wraps that transform spaces into immersive experiences to clear and professional menu boards that enhance customer flow, every element plays a role in enhancing the overall atmosphere. We help Shack Events achieve their goal of increasing customer engagement and revenue across their venues. Our long-standing partnership is a testament to the trust and mutual respect we have built over the years, and we look forward to continuing this successful relationship.
